Pinterest is one of those platforms I’ve been using for years—first, to keep my inspirations organized, then to find cool ideas for home decor, and now, it’s become a major part of how I promote my blog.
I’ve gone through phases of obsession with different social platforms, from MySpace to Facebook, Instagram, and Twitter. But Pinterest? It’s different. It’s not just a platform for pinning pretty pictures; it’s a tool that can help you grow your blog traffic and even inspire your home decor projects.
I’m here to share with you how Pinterest for blog and home can work for you—whether you’re looking to promote your blog or find new ways to decorate your space.
Why Should You Be Using Pinterest to Promote Your Blog?
Pinterest has become a game-changer for bloggers and creators. Unlike other social media platforms, pins on Pinterest have staying power.
Unlike tweets that disappear within hours or Instagram posts that get buried, pins can circulate for months or even years. That’s the power of Pinterest—it doesn’t just give you one-time engagement, but continual traffic, which is huge for anyone looking to grow their blog.
Pinterest is Traffic Gold for Blogs
I learned firsthand just how powerful Pinterest can be for blog promotion. One day, a reader named Lisette pinned one of my blog posts about fitness motivation.
Little did she know, that single pin would generate a steady stream of traffic to my blog, bringing in hundreds of views and helping me reach more readers than I ever thought possible.
That post has been repinned over 600 times and liked by over 100 people. The traffic it generates is consistent, not just a quick flash of attention.
It’s not just about the number of pins; it’s about the reach. Pinterest makes it easy for anyone to share and re-share your content, extending the life of your blog posts far beyond your own followers.
How Does Pinterest for Blog and Home Work?
Pinterest can be used for multiple purposes: promoting your blog and decorating your home. Let’s look at how to leverage it for both.
Using Pinterest to Promote Your Blog
- Create Beautiful Pins for Each Blog Post:
I can’t stress enough how important visuals are. When I first started blogging, I underestimated the power of Pinterest as a traffic source.
But the moment I began creating attractive, pinnable images for my blog posts, the traffic started rolling in. Remember, Pinterest is all about the visuals. Make sure your pins are eye-catching, high-quality images that entice people to click and read.
1. Use Keywords in Your Pin Descriptions:
Pinterest is a search engine, so think of it like Google. Just as you optimize blog posts for search engines, optimize your pins. Use keywords in your pin descriptions that align with what people are searching for.
For example, if you’re writing a blog about fitness motivation, include keywords like “fitness tips,” “healthy living,” “workout motivation,” and “exercise routines.”
2. Join Group Boards and Collaborate:
Find relevant group boards in your niche where others can share your pins. Pinterest group boards are a great way to get your pins in front of a larger audience, and it’s an excellent strategy for expanding your blog’s reach.
3. Pin Regularly:
Pinterest rewards active users, so don’t just create one pin and forget about it. Pin regularly, and keep your boards organized. You can schedule pins for later using tools like Tailwind, which allows you to batch pin content to keep your blog top of mind.
Using Pinterest for Home Decor Inspiration
Pinterest isn’t just for bloggers—it’s also a fantastic tool for decorating your home. Whether you’re in a new space or just looking to refresh your current decor, Pinterest offers an endless supply of ideas. Here’s how I use it:
1. Search for Inspiration:
Recently, I was looking for ideas on how to decorate the tall walls in my new home’s main space. Pinterest had tons of suggestions on how to make high walls feel cozy, from large art pieces to gallery walls.
I even found creative ways to hang curtains that require more than the usual 92-inch length. Without Pinterest, I would’ve been stuck with boring, unoriginal ideas.
2. Create a Decor Board:
I like to keep all of my home decor inspirations in one place. Creating a board dedicated to home decor keeps my ideas organized and easily accessible.
Whenever I find something I like, I pin it right to that board. That way, when I’m ready to buy or implement those ideas, I have all my favorite inspiration in one spot.
3. Use Pinterest for Shopping:
I’ve used Pinterest to find stores and products I never would’ve come across otherwise. I’ve pinned everything from furniture to kitchen gadgets and even outdoor decorations.
And Pinterest has partnered with retailers, so you can click on pins and purchase items directly. It makes the shopping process super easy.
4. Get Ideas for DIY Projects:
Pinterest has been a goldmine for DIY home improvement ideas. Whether I’m thinking of painting an accent wall, trying a new furniture arrangement, or even creating my own wall art, Pinterest offers a ton of step-by-step tutorials to guide me through.
How to Leverage Pinterest for Both Blogging and Home Decor
You don’t have to choose between growing your blog or decorating your home with Pinterest. You can do both! Here’s how I use it to benefit both my blog and my living space:
1. Create Separate Boards for Blog Topics and Home Decor:
As a blogger, I’ve found it useful to separate my Pinterest boards by category. I have boards for specific blog topics (like fitness, food, and lifestyle), and I also have boards dedicated to home decor and DIY projects.
This keeps things organized and helps people find exactly what they’re looking for.
2. Cross-Promote Your Pins:
I love to cross-promote my blog posts with home decor pins. For example, when I post about a new DIY project in my living room, I’ll include a link to the blog post with all the details.
If I share a home decor idea on Pinterest, I’ll also make sure to link to my blog for full instructions or tips.
Frequently Asked Questions
1. How do I make my pins stand out?
The key is creating eye-catching visuals. Make sure your images are high-quality, use bright colors, and add text overlays to make them stand out. Use tools like Canva or Photoshop to design pins that capture attention. And don’t forget to include your blog’s logo for brand recognition.
2. Can I use Pinterest for more than just home decor?
Absolutely! Pinterest is a versatile platform. Whether you’re blogging about fitness, food, travel, or lifestyle, you can create pins for any topic. Just make sure your pins reflect the content of your blog and provide value to your audience.
3. How often should I pin on Pinterest?
The more consistent you are, the better. Pin at least once a day to keep your boards active. Using scheduling tools like Tailwind can help you pin consistently without spending too much time on it.
Pinterest for Blog and Home: A Game-Changer for Your Creativity
Pinterest isn’t just a source of inspiration—it’s a powerhouse for growing your blog and decorating your home.
Whether you’re sharing blog posts or seeking inspiration for a new room arrangement, Pinterest offers an endless stream of ideas that can help you build your blog’s audience and turn your house into a home. Start pinning, get creative, and see the results for yourself!
